Gabriel Jaime
Zapata Torres

Project Management · Marketing and Digital Transformation · Higher Education

+57 300 719 30 93 [email protected] www.gabrielzapata.com linkedin.com/in/gabrielzapatatorres

Professional profile

Professional in Corporate Communication and Public Relations, with a postgraduate specialization in Management and a Master’s degree in Marketing. Experienced in project management, digital marketing, digital transformation, innovation, e-commerce, and corporate communications. Combines business management expertise with a teaching career in undergraduate, graduate, and executive education programs, as well as consulting, seminars, and conferences for organizations across different sectors.

Professional experience

Alternativas Creativas Networks S.A.S.

10 years · Present

Position: Project Director

Consulting and advisory services

Cámara de Comercio de Medellín

Business management

E-commerce
Commercial management
Digital transformation

Créame

Business consulting

Digital marketing
Digital transformation
Effective presentations

SENA

Advisory and training

E-commerce

Teaching experience

Universidad de Medellín — undergraduate and graduate programs

Present

Subjects: E-Business, Innovation, Information and Communication Technologies, and Marketing.

Universidad EAFIT

2018–2024

Subjects: Digital Media Planning and Marketing Planning.

Cámara de Comercio de Medellín

2023

Subjects: Digital Marketing, Digital Transformation, and Effective Digital Communications.

Universidad Pontificia Bolivariana — UPB Medellín, undergraduate program

June 2018–June 2019

Subject: Marketing.

Instituto Tecnológico Metropolitano — ITM, undergraduate program

2013-2

Subject: Innovation Management.

Ciudad E — entrepreneurs

2011–2012

Subject: Market Intelligence.

Fundación Autónoma de las Américas, undergraduate program

2010-2

Subject: Entrepreneurship.

Education

Master’s Degree in Marketing

Universidad de Medellín · 2017

Postgraduate Specialization in Management

Universidad de Medellín · 2010

Bachelor’s Degree in Corporate Communication and Public Relations

Universidad de Medellín · Medellín, 2005

Additional training

Digital Transformation for Employment

Escuela de Organización Industrial, Spain · 2020

Digital Marketing

Google Partner Certification · 2020

Mobile Application Development

Universidad Complutense de Madrid, Spain · 2020

Digital skills

Account management and digital marketing
Meta Ads Manager: Facebook and Instagram
Google Ads and Microsoft Advertising
Email marketing and SMS platforms
CRM platforms
WhatsApp Business Platform (API)
TikTok Business Manager

Selected seminars and conferences

Organization	Format	Topics
Grupo Orbis	Seminar	E-commerce; Customer Service; Marketing; Effective Presentations.
SURA	Seminar	E-commerce.
Cámara de Comercio de Medellín	Conference	Digital Marketing; Digital Transformation; The Fourth Industrial Revolution and Business Opportunities.
CESDE	Seminar	E-commerce.
Politécnico Grancolombiano	Certificate Program	Commercial Management through Digital Channels.